120 years ago, the name of an eleven-year-old girl became the epitome of cars and the world’s first luxury automobile brand. On April 2, 1900, the Daimler-Motoren-Gesellschaft decided to name its automobiles Mercédès. It was the name of Emil Jellinek’s daughter.
The name of an eleven-year-old girl becomes the epitome of cars
The Austrian businessman Emil Jellinek, who lives in Nice, traded in Daimler vehicles at the time and registered them for racing events. Even the first vehicle with this melodious Spanish name, the Mercedes 35 HP, caused a sensation at the Nice racing week in March 1901. And not only because he won several races at the top thanks to the most advanced technology, but also because of his exceptionally elegant design. The Mercedes 35 HP is considered the archetype of the modern automobile and, with its advanced vehicle architecture, has become the model for the entire automotive industry. Paul Meyan, then general secretary of the French automobile club, said after the race week: “We entered the Mercedes era”.
From then on, the curved “Mercédès” lettering adorned the radiators of the Daimler passenger cars. The name was registered as a trademark on June 23, 1902 and legally protected on September 26, 1902. Since then, the brand name, which was changed to Mercedes-Benz after the merger of the Daimler and Benz companies in June 1926, has also been an expression and a commitment to luxury and innovation. Like no other automobile company, Mercedes-Benz knows how to combine beauty and elegance with performance and technology. The secret to the success of the current Mercedes-Benz design is the combination of intelligence and emotion.
Gorden Wagener, Chief Design Officer Daimler Group: “ Our striving for the perfect staging of luxury and the drive of innovation is part of our brand DNA. It forms the basis for the sustainable success of our brand. With our design of technological and emotional staging, we create a desirable experience, such as the new compact GLA or the progressive EQC. “
The only automobile brand with a female name. 120 Years of Mercedes
To this day, Mercedes-Benz is the only automobile brand with a female name. ” Women like Mercédès Jellinek or Bertha Benz have shaped the success story of Mercedes-Benz from the start, ” said Bettina Fetzer, Marketing Director Mercedes-Benz AG. “ With our She’s Mercedes initiative, founded in 2015, we are building on this tradition for our numerous customers around the world. The future of Mercedes-Benz will combine sustainability and luxury in a fascinating way. “
Since 2016 Mercedes-Benz has been the most valuable luxury car brand in the world and is the only European brand among the top ten in the “Best Global Brands 2019” ranking of the renowned US brand consulting firm Interbrand.
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